Blue Cross and Blue Shield is teaming up with Zagat dining guide to provide doctor rankings for its members.
The state's largest health insurer, which covers more than 3.7 million people, will announce the online rating service today. Zagat will collect and compile survey information on physicians from Blue Cross members using a 30-point scale on four criteria: trust, communication, availability and office environment. There also will be a comments section.
Last year Zagat teamed up with WellPoint last fall to provide similar ratings. WellPoint runs Blue Cross health plans in 14 states. None of the skills areas gauges how adept a physician is at treating patients, reports the article. That none of these have to do with medical qualities alarms some critics, who say that although consumers deserve to be educated about their health decisions, they also need to be aware of which types of information they pay attention to.
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