Most Americans still shop by doctor by referral and word-of-mouth recommendations

Despite growing incentives for at least some consumers to shop and numerous public and private initiatives aimed at providing price and quality information, most consumers still rely on physician referrals and word-of-mouth recommendations from family and friends when choosing health providers, according to findings from the Center for Studying Health System Change (HSC) nationally representative 2007 Health Tracking Household Survey (see Data Source). Few consumers used price and quality information or online information sources to choose providers.


Click here for the study


(SOURCES: The Center for Studying Health System Change,, accessed December 18, 2008)